Agribusiness & Markets

You’ve got your produce packed, your crafts ready, or your chickens sorted. Now, the big question hits: do you call that middleman from Gikomba or do you wake up at 4 am to hustle at Marikiti yourself? This choice between selling to middlemen vs. selling directly to markets in Kenya can make or break your … Read more

You’ve got that piece of land back home in Murang’a, Kisii, or maybe you’re eyeing a lease in Naivasha. The big question hits: do you plant just enough to feed your family and sell the little extra, or do you go all in, treat it like a business, and aim for the supermarket shelves? This … Read more

You’ve just harvested a bumper crop of tomatoes from your shamba in Murang’a or a load of fresh milk from your dairy cows in Nyandarua. The market price is down, and the nearest cold storage facility is hours away in Nairobi. What do you do? Let your hard work and profits spoil? Not a chance. … Read more

You planted the seeds, put in the work, but the harvest—both in yields and profits—is just not adding up. You’re asking, “Kuna nini ninafanya wrong?” If your agribusiness in Kenya feels stuck, you’re not alone. Many smart farmers and agripreneurs hit this wall. The good news? The problem is rarely you; it’s often a few … Read more

You planted your maize with hope, watched it grow through the long rains, only to harvest and find the price at the local NCPB depot or the market in Mombasa has crashed from Ksh 80 to Ksh 40 per kilo. Sound familiar? You’re not alone. Fluctuating crop prices in Kenya are a constant headache, turning … Read more

You’ve sweated through the long rains, prayed for sun, and finally harvested a bumper crop. But a month later, half of your tomatoes are rotting in a Nairobi market, or your maize is full of weevils. Sound familiar? You’re not alone. Post-harvest losses are destroying Kenyan agribusinesses, eating up to 30% of our hard-earned produce … Read more

You’ve planted your shamba with hope, weathered the long rains, and finally harvested. But when you take your produce to the market, the brokers offer peanuts. Or worse, your tomatoes rot before you find a buyer. Sound familiar? You’re not alone. Many Kenyan smallholder farmers struggle not because they can’t grow crops, but because they … Read more

You’ve drafted your proposal, walked into that bank in town, and presented your dream. Maybe it’s a greenhouse in Kiserian or a poultry project in Kiambu. The response? “We’ll get back to you.” Then silence. Or worse, a straight-up rejection. Sound familiar? You’re not alone. Many Kenyan agripreneurs face this wall. But often, the problem … Read more

You’ve worked hard on your farm, your crafts, or your products. You check the supermarket price and see it’s triple what you were paid. Where did that money go? Straight into a chain of middlemen. In Kenya, from fresh produce to handmade goods, these brokers are slicing your margins thin. But it doesn’t have to … Read more

Your maize is drying in the store, your tomatoes are ripening fast, but your phone is silent. No calls from buyers. The panic is real. You’ve invested time, money, and hope, only to face the same old headache: struggling to find buyers for your crops in Kenya. You’re not alone. This article cuts straight to … Read more